AMSOIL - Why the Exclusive Distribution?

Why are AMSOIL Products Distributed Exclusively Through Independent AMSOIL Dealers?

AMSOIL products are distributed exclusively through independent dealers for several key reasons.

American Ideals

AMSOIL INC. was founded on the American ideals of independence and entrepreneurship. From a one-person operation based in a small garage, AMSOIL founder Al Amatuzio worked tirelessly to build a company devoted to helping customers maximize the protection and performance of their vehicles.

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Loyalty

AMSOIL Dealers embody the spirit of entrepreneurship, and AMSOIL wouldn’t be here without them. When AMSOIL introduced the world’s first API-qualified synthetic motor oil in 1972, it languished on store shelves next to its much cheaper conventional-oil counterparts. Consumers hadn’t heard of synthetic oil and didn’t understand its benefits. That all changed with the founding of the AMSOIL Dealer network in 1973. AMSOIL Dealers were able to convey the benefits of synthetic lubricants much better than simple product labels, and the company grew exponentially.

Entrepreneurship

Independent Dealers helped build AMSOIL. Like you, many are regular people with a passion for cars, trucks and powersports equipment. They and the retail outlets they serve offer knowledge and service after the sale typically unavailable at big-box retailers. As independents, their success isn’t hindered by a corporate structure; it’s tied directly to how hard they work and how well they serve you.

Independence

By distributing AMSOIL products through independent Dealers, we remain free from the demands of big-box retailers. a

These qualities – independence, self-reliance, entrepreneurship, loyalty – are held in high regard at AMSOIL. They are key characteristics of the American spirit and the driving force behind AMSOIL’s devotion to independent Dealers and retail partners.

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