AMSOIL specializes in developing synthetic lubricants that offer innovative answers to the greatest challenges vehicles and equipment present. The extraordinary performance of AMSOIL synthetic lubricants in a range of markets – automotive, powersports, industrial, racing and more – has made their influence in the industry unmistakable and their brand highly respected. Their commitment to innovation has resulted in legions of brand-loyal customers.
Article based on Amsoil ‘About Us’ article | links added by National Synthetics staff
MUST WATCH VIDEO – AMSOIL INC. Founder Al Amatuzio awesome story realizing his dream to be successful with Synthetic Oil!
“Dream About Something! Go ahead! I DREAMED ABOUT BEING SUCCESSFUL WITH THIS SYNTHETIC OIL!”
AMSOIL INC. Founder Al Amatuzio
Ahead of Our Time
AMSOIL founder and industry pioneer Al Amatuzio built his company on the same principles that defined his career as a jet fighter squadron commander – excellence, integrity and strong leadership. In 1972, the breakthrough came. AMSOIL 10W-40 Synthetic Motor Oil, the result of years of research and inspired by aerospace technology, became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. It outperformed conventional oils on all counts, signaling a new age in lubrication science. Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and followed the AMSOIL lead with introductions of synthetic motor oils of their own. Accept no substitutes – AMSOIL is The First in Synthetics®.
HALL OF FAME
In 1994 Al Amatuzio was honored as the pioneer of synthetic lubrication with his induction into the Lubricants World Hall of Fame.
DRIVEN BY PERFORMANCE
Here are some Amsoil stories




Amsoil is not just engineers, chemists and manufacturers, they’re also racers, gear-heads and thrill-seekers. Like you, they’re at their best when working on their own vehicles, fine-tuning their performance or cruising down the highway.
Their time behind the wheel and under the hood helps them experience firsthand the toll power, speed and performance take on engines. That perspective helps Amsoil formulate some of the best synthetic lubricants on the market.
SYNTHETICAL VS. CONVENTIONAL
Although you might know that synthetic oils outperform conventional oils, you might not understand why. The differences begin at the molecular level.

RESEARCH AND VALIDATION
Amsoil Real-World Field Trials

AMSOIL invests heavily in product research and validation to ensure they remain at the industry’s forefront. Their on-site chemical and mechanical test facilities contain the sophisticated instruments needed to develop cutting-edge synthetic technology. AMSOIL synthetic lubricants are validated in long-range studies with taxicabs, delivery fleets, police and emergency vehicles, over-the-road trucks, wind turbines and industrial machinery.

Further testing occurs at race tracks around the world. AMSOIL lubricants have helped racing teams operating off-road trucks, stock cars, high-powered boats, dirt bikes and snowmobiles capture countless checkered flags and championships. At Amsoil, they believe that Racing is Research,™ and they use the data their racing efforts generate to tailor AMSOIL formulations for even greater levels of performance and protection
A LEGACY OF BEING FIRST
AMSOIL is firmly established as a leader in synthetic lubrication. Their company history
is a checklist of industry firsts, and our legacy of research and innovation continues today.

QUALITY FIRST

Holding themselves to higher quality standards is the Amsoil industry trademark. At Amsoil, they select raw materials based on quality and performance, not price. Each chemical is tested to ensure it meets Amsoil quality standards before it is accepted into Amsoil manufacturing facility. Amsoil manufacturing process uses a strictly controlled computerized process to maintain top-quality finished products.
Samples of the finished product are subjected to a series of industry-standard tests prior to packaging. Every product AMSOIL manufactures is tested every time it is blended to ensure maximum quality and consistency, ensuring AMSOIL customers receive the same high performance every time they purchase AMSOIL synthetic lubricants
High Quality Raw Materials
ISO 9001: Quality Management Systems
ISO 14001: Environmental Management Systems
EXCLUSIVE DISTRIBUTION
At Amsoil, they value independence, entrepreneurship and personalized service. That’s One reason why AMSOIL products are distributed exclusively through independent AMSOIL Dealers and their retail partners.


FAMILY-OWNED
AMSOIL believes that developing products to enrich the lives of Amsoil customers is more important than maximizing profits. As a family owned company that isn’t beholden to stockholder demands, they maintain the freedom and flexibility to make business decisions that support that philosophy. At Amsoil, they remain loyal to those who use Amsoil products, and strive to run their company in a way that benefits them.
FORMULATED, BLENDED & PACKAGED IN THE USA
AMSOIL INC. embodies the American ideals of entrepreneurship, innovation and hard work. AMSOIL Founder Al Amatuzio’s initial idea half a century ago has grown into a company recognized as a world leader in synthetic lubricant technology. Despite the opportunity to save money by manufacturing in other countries, we’re committed to formulating, blending and packaging AMSOIL synthetic lubricants in the United States.
ANY ENGINE
AMSOIL makes top-quality synthetic lubricants for your car, truck, motorcycle, boat, four-wheeler, snowmobile, lawnmower and anything else with an engine. AMSOIL Synthetic Lubricants are designed to help your equipment run at peak efficiency and last longer. Join the millions of proud AMSOIL users to experience the difference.
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